The project
MIRROR is a skincare app.
The starting point
MIRROR had no presence on TikTok. Its short formats were already working on Instagram, which made a new network worth testing.
Why Outfruit
MIRROR chose Outfruit to start on TikTok, publish more content and test different content angles.
The campaign
Eight TikTok accounts distributed content over four weeks, targeting France and the United States.
The results
The eight accounts generated 1.2 million views in four weeks.
What came next
MIRROR opened a new distribution channel alongside Instagram. The campaign provided a way to test several content angles on TikTok.
For your brand
If your content already works on another network, Outfruit helps you test it on TikTok across several accounts.
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