The project
POWER brings together a Discord community and a fitness app focused on strength sports.
The starting point
POWER was already reaching people through TikTok, using one or two accounts. The brand wanted to increase its distribution volume and open up new European markets.
Why Outfruit
POWER chose Outfruit to distribute more content and reach new markets.
The campaign
Ten TikTok accounts distributed content over four weeks, targeting France, the United States, the United Kingdom and Germany.
The results
The ten accounts generated 1.5 million views in four weeks. POWER also gained a substantial number of new community members and app users, including internationally.
What came next
The campaign helped POWER identify new successful formats and understand its market better. These findings laid the groundwork for more consistent and effective organic acquisition.
For your brand
If you already have content, Outfruit helps you expand its distribution across multiple accounts and markets.
Explore plans